Our history

1852 Year of Maestrani's foundation

Aquilino Maestrani (1814-1880) founds his chocolate factory in Lucerne.

Aquilino Maestrani

1875 Move to St. Gallen

The emerging textile city of St. Gallen promised Maestrani a steady demand throughout the year.

altes Gebäude von Maestrani

1936 Minor appears on the Swiss market

Minor chocolate bar with extra hazelnuts is launched. 

Produkt von Minor

1997 Takeover of Munz

Maestrani Schweizer Schokoladen AG takes over Munz AG in Flawil and relocates its headquarters there.

Alte Produktionsfabrik von Munz

2017 Opening of the Chocolarium experience world

At the Chocolarium, the happiness factory of Munz and Minor, visitors gain a unique behind-the-scenes insight into chocolate production and learn on the interactive tour how happiness finds its way into the chocolate.

Chocolarium Gebäude

2022 Anniversary

Maestrani celebrates its 170th anniversary with a jubilee event in St. Gallen.

Maestrani Jubiläums Logo

2022 Acquisition of Avelines

With the acquisition of Avelines, we expand our premium segment with a praline specialty rich in tradition.

Avelines Pralinen

2025 Acquisition of Chocolat Ammann

With the acquisition of Chocolat Ammann and their chocolate kisses, as well as the relocation of production from Heimberg to Flawil, we are sustainably strengthening our expertise in Swiss chocolate manufacturing.

Produktion Schokoküsse mit Mitarbeiterin

Today

Maestrani is a modern chocolate factory that produces over 300 different products and welcomes more than 230,000 visitors to the Chocolarium each year.

Firmengebäude Maestrani